Trade Business

Publishing house: Euroforum srl
Address: Via Bordoni 8
City: 20124 Milano
Country: Italy

Trade Business is the monthly magazine read by the protagonists of industry and distribution. It is an authoritative product, independent in its contents and rich in information and discussions. It is a magazine about marketing and management but speaks of markets as well by publishing exclusive inquiries and detailed analyses of the sectors it specializes in.

By representing the ideal common ground for branded industry and trade, each month Trade Business examines the distributional policies of producers and the sale strategies of specializing retailers, of franchising chains, large-scale organized retail trade, wholesalers and freelances. This “horizontal” specialization in trade does intersect a “vertical” specialization in some market’s sectors such as: information technology, consumption electronics, telecommunications, car, wide consumption, beverage and tourism. A complete section of the magazine is finally devoted to e-commerce: the main interesting themes for businesses and successful history houses are investigated each month with interviews to market protagonists. All market-leaders branded businesses, represent the main advertisers: Fiat, Renault, Peugeot, Autogerma, Maggiore, Intel, Ibm, Xerox, Apple, Fujitsu Siemens Computers, Sony, Philips, Compaq, Panasonic, Telecom Italia, Omnitel, Tim, Colt, Blu, Austrian Airlines, Sabena, Swissair, Buena Vista Home Entertainment, Warner Home Video, Publitalia, Sitcom, Credito Italiano, Wall Street Institute, Poste Italiane…
Target
Trade Business reaches a public belonging to a medium-high socioeconomic standard; its readers display an excellent buying capacity and are particularly attentive to quality and prestige products. They are therefore managers, undertakers and professionals who consider Trade Business as an effective and concrete reference point, a necessary tool to decide on their investments and to develop sales.

Circulation: 36.000 copies (15.000 in bookstall, 21.000 for subscription)